So before I start my review, I want to be sure to mention that Benefit Cosmetics Gimme Brow has been recalled as of October 31. Apparently a batch that went out didn’t meet their “stringent quality standards,” so the company decided to just recall it.
As Benefit hasn’t had any complaints about Gimme Brow, I was surprised to learn that they also just discontinued the product. Permanently or temporarily, I have no idea.
Even more surprisingly, they recalled it because it stings if you get it in your eyes.
I feel like this is a “well, duh” moment. Benefit says as long as you use the product as directed, everything is fine. However, if you use Benefit Cosmetics Gimme Brow and happen to get it in your eye, it could sting.
Um, yeah. Most makeup does. Most everything does, as a matter of fact. Even if you put water in your eyes, it doesn’t feel great. So there it is.
Onto the review of Benefit Cosmetics Gimme Brow.
Now full disclosure, I am guilty of abusing my eyebrows. I grew up in the ’90s, when Drew Barrymore plucked her eyebrows within an inch of their life. We all wanted to be her. She was super cool with her brick red lipstick and her babydoll dresses, flashing David Letterman with abandon and living her best life.
For the record, my mother warned me.
Mom, if you’re reading this, I remember. It is not your fault; you tried valiantly to stop me. But if you’ve ever been a preteen or teenager you’ll know that at that age, you knew everything and your mom was lame and outdated.
*sigh* If only I had listened. Now I spend a few moments every morning carefully painting my eyebrows back on, desperately channeling Brooke Shields and Cara Delevigne. And there has been a lot of trial and error in the process, let me tell ya. Are they too dark? Too light? Do they look drawn on? It’s a lot to deal with.
All that said, I’m still nervous about trying microblading.
Microblading is a process by which an technician uses a special pen to apply light, semi-permanent strokes to the area to fill in the brows. It generally costs between $700 and $800, and there is no down time (although it does take around 30 days to heal). Experts also warn that it’s a timely procedure that cannot be done in an hour, if you want quality work. So if you’re thinking about microblading, keep those things in mind.
However, the thought of having something even temporarily kind of tattooed on my face makes me nervous. What if it goes wrong? Will I end up looking like I Sharpie-d in my brows? What if I hate it?
Yep, this is what it’s like to be me.
So thank goodness for Benefit’s Gimme Brow. Like I said, I was skeptical, but always willing to try a new product. And Gimme Brow is great! The tube looks like a mascara tube, and comes with a small spoolie brush for easy application.
Gimme Brow promises to “volumize, tame and tint,” and it does just those things. The results are amazing. I had a little bit of trouble at times when I got too much product on the end of the spoolie, but that problem was easily remedied by dabbing the end with a tissue before application.
So I am understandably disturbed by the discontinuation of Gimme Brow.
If I promise not to poke myself in the eye with it, can I have it? Okay, wait, I can’t promise that (we know how clumsy I am). If I promise to take full responsibility for inevitably poking myself in the ye, can I have it? Because I really, really like this product.
Since it’s not available, I will be trying the 3D BROWtones Eyebrow Enhancer. I don’t quite trust myself with the marker-like Eyebrow Cream Gel Color, and the 3D product comes with a spoolie brush. Hopefully, it will be just as user friendly.
Cost and Where to Buy
Just kidding! Since the product has been unofficially discontinued, you can’t buy it anywhere. But the 3D BROWtones costs around $24 in most of the usual places: Ulta, Sephora, Benefit’s website, the vending machine at the Burbank Airport. Not kidding about that one; there is actually a Benefit Cosmetics vending machine at the Burbank Airport. I know, right?!
What’s your favorite brow product? Leave me a comment or message me here and tell me! And if you liked this article, spread the love and share please! There are sharing buttons located to the left side of the page.